Online videos continue to grow in importance and account for 80% of Internet consumption today. From mature video platforms such as YouTube and Vevo to new players like Vessel, Facebook, artists and labels need to magnify the impact of videos by building video strategy for every song released. At the same time, in order to help labels and artists grow their fanbase and brand, the music industry needs to take new consumption patterns into account and monetize video content on every platform and screen.
• Onur Alp Aydın, Netd Music Channels Manager, Dogan TV (Turkey)
• Romain Becker, Director of Video, Believe Digital (France)
• Scott Cohen, Founder & VP International, The Orchard (UK)
• Jordan McGarry, Director of Curation, Vimeo (UK)
• Oisin Lunny, Senior Market Development Manager, OpenMarket (UK)
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