Jorge Mejía discusses the “Despacito effect”, the opportunities that it has created for Latin artists globally and the role streaming has had in putting Latin music in the spotlight.
Sony/ATV’s President & CEO for Latin America and U.S. Latin Jorge Mejía shares his experience signing and working with the premiere Latin songwriters of our times, negotiating split deals for international collaborations, as well as the new exciting music scenes across Latin America during an in-depth conversation with Leila Cobo, Billboard’s Vice President and Latin Industry Lead.
Jorge Mejía was designated Latin Publisher of the year from performing rights organizations SESAC and BMI. In May, Mejía extended a worldwide deal with Fonsi, the latest in a string of renewals he has brokered with Sony/ATV talent, and post “Despacito”, the Colombia native is now setting his sights on collaborations. During this unique Q&A, he will discuss what lays ahead for Latin music globally, at a time where digital is multiplying Latin artists’ reach and new markets across the continent becoming more and more active.
Jorge Mejía is President & CEO, Sony/ATV Music Publishing Latin America and US Latin, a role in which he is responsible for Sony/ATV Music Publishing’s operations across Latin America and the US Latin market. During his tenure at Sony/ATV, Jorge has guided Sony/ATV Latin in becoming the leading Latin music publisher representing many of today’s biggest hit makers including Maluma, Daddy Yankee, Luis Fonsi, Wisin, Yandel and Ricardo Arjona, among many others. Sony/ATV Latin has also won numerus ASCAP Latin, BMI Latin and SESAC Latin Publisher of the Year Awards, including all three recognitions in a single year, a feat that no other Latin publisher has ever done. Jorge sits on the boards of the Florida Grammy Chapter and the Latin Songwriters Hall of Fame.
Sony/ATV Music Publishing is the leading music publisher with a catalogue of more than 3 million copyrights, ranging from songs by iconic names including The Beatles, Bob Dylan, Michael Jackson, Carole King, Queen and The Rolling Stones to contemporary superstars such as Taylor Swift, Pharrell Williams, Lady Gaga, Kanye West, Pink, Sam Smith and Ed Sheeran.
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Here’s a selection of the most insightful quotes or anecdotes from his talk:
“After Despacito, it’s been an avalanche of Latin songs around the world – Despacito, Mi Gente, I Like It, Taki Taki. All these songs have happened in a very short period of time. So now there’s a definite difference to how Latin music is being consumed and seen around the world. It’s truly Latin music’s time right now.”
“Despacito was originally written by Luis Fonsi and Erika Ender, Daddy Yankee jumped in. The song became a huge hit. It’s that version, the video of the song in Spanish that has the most views on YouTube for any video in the world and in the history of YouTube. And then, Justin Bieber famously was in a disco in Colombia, he heard the song and said I love this I want to jump in on this.”
“Medellin, Colombia, is a fantastic city for talent and creation. Miami is incredible. The whole island of Puerto Rico, this is where all this music is coming from. And most recently, out of Argentina, we’re having a whole trap movement coming from Buenos Aires. What’s most important is writers are joining forces in these cities.”
“We’re definitely growing. I see a bright future, as far as the industry. And I would have never said this five, ten years ago. What’s happening in Latin America, what’s happening with our content, it’s really positive and hopeful.”