Midem Insights – Jennifer Breithaupt, Global Consumer CMO, Citi (USA)

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“Music is truly the universal language so it allows us to reach and connect with people all over the world, and there is really nothing else that does that.” – Jennifer Breithaupt, Global Consumer CMO, Citi (USA)

What does the future hold for branding and music? How do banking and music go together? What are the keys for success in this business?

In this exclusive interview, Citi’s Global Consumer CMO Jennifer Breithaupt explains how music can power brands and how it can help connect with consumers.

Find out more about Midem’s Music & Brands focus!

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