The lyrics’ market is strongly evolving in today’s digital era, with the online use of music data creating new opportunities – from music consumers’ engagement allowed by new ways of accessing lyrics to licensing & monetisation – and challenges. In this new field, adaptation is a key for publishers. This session will explore the various dimensions of this growing market and provide some tips and advices on how to approach it at best and add value, through the smart wedding of digital practices and traditional publishing processes.
By Jean-Luc Biaulet, CEO,Music Story (France), in association with CSDEM, the Chambre Syndicale de l’Édition Musicale
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