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From the Spanish-speaking markets, including Mexico up north, Argentina in the south, via Venezuela, Colombia, Peru and Chile, to the Portuguese-speaking mega economy of Brazil, the Latin American music market is currently home to some of the world’s biggest music hits.

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According to global industry trade body IFPI, recorded-music grew by an impressive 17.7% in 2017, double the global rate. And that excludes the moneys being generated from the growing Latin live-music business globally. And the figures for 2018 from IFPI continue to be impressive. Latin America is still the fastest-growing recorded-music region, reporting a 16.8% growth compared to 9.7% worldwide.

MIDiA Research points out that the number of 1 billion-plus music-video streams made by Latin-music acts (including Ozuna, Maluma and Luis Fonsi) in 2018 amounted to three-and-a-half times the number by “Anglo-centric pop” artists like Justin Bieber and Ed Sheeran.

It turns out the original version of Despacito, by Fonsi on Universal Music Latin in 2017 and featuring Yankee Daddy, and streamed more than 6 billion times on YouTube alone, was not a one-hit Latin wonder.

This scenario inspired Midem, organiser of the world’s largest international music-industry event, to launch the first-ever Midem Latin American Forum in Rio de Janeiro last November.

And that mission to bring major and aspiring players together, which continues at this year’s Midem event in June, is being supported by this exclusive White Paper.

Called How Latin America’s Renaissance Is Redefining the Global Music Market, it focuses on the Latin American music business opportunities emerging in the rapidly developing industry not only in Latin America, but also in the strong Latin-music sector in neighbouring North America.

This in-depth report offers existing and potential music-business investors an insight into why the market is emerging from its once piracy-ridden notoriety now. It looks at the role digital media has played in that evolution. There are statistics that support the sector’s buoyant image. Also, the study explores why Latin American music artists have become some of biggest creative influencers.

Furthermore, the report features rare interviews with senior executives from major as well as independent record labels and music publishers. Other contributors include international Latin concert promoters, streaming-music operators and the copyright experts determined to continue battling the illegal activities that might undermine the new creative and commercial surge.

This is a must-read and here is why…

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CONTENT:

Executive Summary

Introduction

Chapter 1: Tales to tell and lessons to learn from Latin America

Chapter 2: The numbers

Chapter 3: The Latin American music and the artists

Chapter 4: The live scene

Chapter 5: The Experts Speak

  • Rocio Guerrero, Warner Music Group
  • Jorge Mejia, Sony/ATV Music Publishing
  • Mary Nuñez, Warner/Chappell Music
  • Tomas Cookman, Nacional Records/Industria Works
  • Alex Adolfo Mizrahi, OCESA Seitrack
  • Phil Rodriguez, Move Concerts
  • Oscar Castellano, Deezer
  • Rafael Fariñas, CISAC

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Looking for new opportunities in Latin America? Midem has created a long-term programme named “Midem Latin American Forum” designed to establish business and artistic relationships between Latin American and international professionals and territories in order to develop and sustain the structuring of local and regional music ecosystems and international business in Latin America.

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