WMG’s teams all over the world serve a dual mission: to break international artists as well as develop local stars. Stu Bergen explores WMG’s strategy of building out its presence around the world in order to better serve its artists and grow their careers. The company does this by investing in incredible artists with global potential, cultivating a legitimate music industry in emerging markets, and being first to work with new technologies. He is joined on stage by Iñigo Zabala who gives his perspective on the Latin American music market and working as part of company’s global leadership team, and by special guest Anitta who tells the story of how she became a triple gold and platinum award winner in her home country of Brazil.
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