Keynote: Steve Bartels, Def Jam


Preserving authenticity and brand identity In the music industry from LL Cool J and the Beastie Boys to Jay-Z, Rihanna and Kanye West, Def Jam Recordings has represented the very best in cutting-edge music and youth culture for over 30 years.

Now in its fourth decade, Def Jam has grown into a global brand, encompassing a diverse roster of bold, authentic and highly marketable marquee and emerging stars like Justin Bieber, Alessia Cara and Iggy Azalea, who embody the spirit and energy of the label’s cultural legacy.

Don’t miss CEO and music industry veteran Steve Bartels sharing his views on scouting talent and developing new artists, as well as on the iconic label’s brand-identity and marketing tactics.

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