‘Hip-hop is what the majority of youth is listening to,’ so says Amina Diop, SVP of A&R and Republic Records, in this Midem Music Insights video.
Hip-hop is one of the longest running musical passions of youth culture and the growth in the number of digital services around the world in recent years means that hip-hop in the streaming era has become a global phenomenon.
How do you break into this competitive, perpetually evolving sector? How do content, data and social media contribute to its evolution?
Watch this exclusive video for insights on these and more, from experts working in this business on a global scale.