Daddy Yankee: From Local to Global, the Power of Digital

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Global superstar, pioneer of Reggaeton and true ambassador of Latin urban music, Daddy Yankee is without a doubt a leading figure of today’s musical landscape. He has successfully leveraged the power of social media and embraced innovative digital marketing tools to engage with his fans and develop his career as an independent artist internationally. Be inspired by Daddy Yankee’s unique experience and vision!

• Interviewer: Leila Cobo, Executive Director of Content & Programming for Latin Music, Billboard (USA)
Daddy Yankee, Artist & Founder, El Cartel Records (USA)

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