In today’s digital era, music is more than ever an international business. Supported by in-depth, never-seen-before consumer data across the US, the UK, France, Sweden, Australia etc., together with an analysis from international industry figures, the new research produced by MIDiA Research exclusively for Midem explores how this international music landscape – driven by consumer demand – is creating new opportunities for growth every day. It also unveils case studies and best practices from non-anglo-saxon artists who successfully broke out of their local borders, to reach fans audiences all across the globe.
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