Creating Value from Music: Diversification is the Key


According to Interscope Records’ David Nieman, “There’s so many different platforms for artists to super serve so many different audiences.” How does that variety impact financing and allow artists creating value from music? Some feel platforms alone will comprise 80-90% of an artist’s revenue.

The music business is barely recognisable compared to 10 years ago. This exclusive video reveals what modern factors extend a single song’s financial prospects, including multi-platform exposure, syncs in movies and video games, and streaming. (Of course, a hit is still a hit!)

Need insights on how creating value from music and on how to diversify music revenue? They’re no further than a click.


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