Audio streaming services provide a convenient place to both ingest already familiar music and to discover new music, the purpose they serve being dictated by the consumer. For the music industry, streaming fulfils the dual roles of a marketing tool and a revenue generator by exposing consumers to new music and paying licence fees to the record companies and composers and publishers. In this paper for Midem, Nielsen revisits audio and video streaming services and explores the impact of recent developments as well as the new trends in 2012.
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