Midem Music Pulse – Independent Music Labels in the Streaming Era

In the ever complex and changing industry, independent music labels need to adapt and evolve in order to survive. But what strategies can they adopt? Let’s find out!

Midem Music Pulse helps you understand the main challenges and key trends shaping the future of the international music business via exclusive content from the Midem conference programme.

Every month, Midem conference team offers you a curated eye on Midem conference programme, to discover insightful business tips, key facts and global strategies on vibrant topics of the music industry.

Discover 5 ways the global independent music scene is reiventing itself!

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1. Multitask and adapt

“The new value added of modern independent record labels is that we can continuously see how the market is developing and make the right choices for a specific artistic project”Nele Buys, CEO, Consouling Sounds (Belgium)

This quote is excerpted from Midem 2019 “Indies’ New Business Models” conference. From creating innovative digital activations to developing new distribution models, independent music labels are changing the way music and artists reach their fans globally. This panel unveils how these new business models, fully adapted to a digital-first music industry, are true inspirations to the music executives around the world.

2. Reinvent yourself and invest in your vision

“If your project is long term and you have the means to realize it, it doesn’t really matter what the short-term results are, you will go somewhere for sure. So, invest!” – Stephan Bourdoiseau, CEO, Wagram Stories (France)

This quote is excerpted from Midem 2019 “Building a New Business Model for the Modern Music Company” talk. Wagram Music recently transformed itself into Wagram Stories, a company dedicated to the production of musical projects in its various artistic forms: music, live and recorded, audiovisual creation – video music of course but also movies, documentaries and series, and book publishing. During this talk, Stephan Bourdoiseau, its CEO, explores the value that an independent company like Wagram Stories can bring to the artists in the ever-changing context of the industry.

3. Be part of a big international community

“The indie publishing community is interesting because we compete against each other like in any other business, but we also help each other, we share the same philosophy and approach to the biz.”Philip Cialdella, Chief Operating Officer, Atlas Music Publishing (USA)

This quote is excerpted from Midem 2019 “International Expansion for Small/young Publishers: Meeting Partners & Sub-publishers” conference, in association with IMPF. IMPF provides an international forum where indie publishing companies – new, established, small, regional and large – can meet. The panel highlights how networking and sub publishing deals are the way for you to grow your business in this dynamic and rapidly developing market.

4. Make the most out of digital

“Since 2014, when we started delivering music to streaming services, we’ve seen a 300% growth year to year. Being able to get the data, we’re now able to project our business to two years in advance.”Bojan Musulin, Chief Operating Officer, IDJDigital (Serbia)

This quote is excerpted from Midem 2019 “How a New Generation of Rights Holders are Reimagining Themselves in the Digital Economy” conference, in association with Merlin. Merlin, the digital rights agency for the world’s independent label sector, curates a discussion between a new generation of rights holders who are leveraging their rights in innovative ways to reach new audiences. The panel explores how streaming has changed the businesses of independent music labels, and explore the challenges ahead.

5. Look at adding new markets to your radar

“Central & Eastern Europe is a region with a lot of potential. If you add the population of all the countries, it becomes a really interesting market for any music company that would like to come and do business here. So, yeah: take a leap of faith!”Anca Lupes, CEO, Star Management (Romania)

This quote is excerpted from Midem 2019 “The Bourgeoing Music Scenes of Central & Eastern Europe” conference. The Central and Eastern Europe music scene is booming, with a dynamic and innovative indie market nurturing exciting new talents. This panel provides an overview of the increasing opportunities in the region, from the growing live scene to rising digital music consumption.


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