The explosion of Latin urban music and how collaborations have been instrumental in this rise. It’s indeed one of the biggest trends in the music currently, which is starting to be picked up by other genres and markets, but which was truly started and embraced by Latin artists.
• Sandra Jimenez, Head of Music, Latin America, YouTube/Google Play Music (Brazil)
• Juan Paz, Founder, M3 Music (Colombia/USA)
• Leila Cobo, Executive Director, Latin Content & Programming, Billboard (USA)