African Music Markets – the Next Business Opportunity


“The next big thing will come from Africa.” – Michael Ugwu, General Manager West Africa, Sony Music Entertainment (Nigeria)

Despite their incredible influence over lots of music styles all over the world, African countries only represent 2% of the world music market and are still facing many challenges. But Africa is now making a fresh start, and represents the next opportunity for the global music business!

In this exclusive video, discover why investing in the development of local music in Africa is worth your while, and find tips to be successful in the African local music market!

Discover Midem‘s 2018 initiative: the High-Potential Markets programme with first African Forum.