Midem Music Pulse – Hip Hop music and culture learnings

Hip Hop has spread throughout the world as a great mix of globalisation and localisation processes. Its five elements, music, breakdancing, DJing, tagging (graffiti), and knowledge, had been influencing millions of people around the world, allowing them to express themselves and engage with others creatively.

Midem Music Pulse helps you understand the main challenges and key trends shaping the future of the international music business via exclusive content from the Midem Digital Edition programme.

Every 2 months, Midem conference team offers you a curated eye on Midem conferences programme to discover insightful business tips, key facts and global strategies on vibrant topics of the music industry.

Get to know 5 keys of success leading Hip Hop music and culture on top of the music world!

 

1. Together, we’re stronger!

“What hip-hop was made to do: to bring people together, and focus on the things that unite us, more so than we focus on the things that divide us.” –  Tip “T.I.” Harris, CEO, Grand Hustle (USA)

This quote is excerpted from Midem Digital Edition 2020 “Global Hip-Hop Icons in Conversation: T.I. (USA) & Nasty C (South Africa)” conference. This panel discussion unveils their creative relationship as an illustrative example of the global nature of hip-hop today, teaming-up for first-ever collaboration powerful track They Don’t where the two share their perspectives of racial injustices around the world.

 

 

2. Be authentic!

They sound alike, they tried to mimic right, and they become ready good at it ! But for me I will see if that will help them grow, because I think that the world is interested in giving your interpretation of sound from where you come from.” – Thabiso Kati, Co-Owner & CEO, The T Effect (South Africa)

This quote is excerpted from Midem Digital Edition 2020 “Youtube’s Tuma Basa & Artist Manager Thabiso Khati Talk About the African Hip-Hop Globalisation” conference. This panel discussion unveils the African music globalisation phenomenon, giving exclusive insights into keys to success for Hip-Hop artists to the top of the global game.

 

3. Build credibility

Once those songs achieve a certain level of popularity, then they get on the radar of [global streaming playlists]. This is something that’s been happening for years and years and actually, to skip some of that may in the long run not be good because you don’t get a chance to build your credibility.” – Tuma Basa, Director of Urban Music, Youtube (USA)

This quote is also excerpted from Midem Digital Edition 2020 “Youtube’s Tuma Basa & Artist Manager Thabiso Khati Talk About the African Hip-Hop Globalisation” conference. This panel discussion unveils the African music globalisation phenomenon, giving exclusive insights into keys to success for Hip-Hop artists to the top of the global game.

 

4.Break barriers to get inspired!

It’s interesting to collaborate with international artists because they can push you to do new things – Ghali, Artist (Italy/Tunisia)

This quote is excerpted from Midem Digital Edition 2020 “Warner Music’s Marco Alboni in conversation with Ghali” conference. This panel discussion unveils Italy’s record-breaking rapper Ghali, as the leading figure of Italy’s urban scene having collaborated with the likes of Ed Sheeran, Travis Scott, Mr Eazi and Stormzy.

 

5. Respect local culture  

I’ve been blessed to be able to travel the world and everywhere I go out, I always try to connect and to understand” – Nasty C, Artist (South Africa)

This quote is excerpted from Midem Digital Edition 2020 “Global Hip-Hop Icons in Conversation: T.I. (USA) & Nasty C (South Africa)” conference. In addition to exploring their creative relationship as an illustrative example of the global nature of hip-hop today, the discussion also explores the significance of U.S hip-hop artists supporting and collaborating with other major hip-hop artists around the globe.

 

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