Creativity & Entrepreneurship – Training Course


Conventional thinking states that you need a good idea in order to start a company, though most entrepreneurs will admit that you need to start a company in order to get a good idea. Not unlike starting a band in order to come up with that first great song. This course will explore to uncanny similarities between musical and entrepreneurial creation, such as collaboration, iteration, observation, as well as prototyping and improvisation. Is there more to successful entrepreneurship than well researched business plans and financial models? Perhaps it’s not surprising that some of the world’s best known companies like Microsoft, Apple, Dropbox, AOL and Pandora were founded by musicians.
By Panos Panay, Founding Managing Director, BerkleeICE: Institute for Creative Entrepreneurship (USA)

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