On Demand, In Demand: Deep Diving into the Needs of the Always On Fan – Training Course

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Featuring in-depth, never-seen-before data and analysis from groundbreaking new research produced by MIDiA Research exclusively for Midem, this presentation will detail how music fans’ consumption habits changed dramatically in a short period of time and how their expectations are not being met by music services today. See three new business models designed for the streaming era: artist subscriptions, fan funding, and next-generation interactive products. This is the blueprint for success for the next era of the music industry.
By Mark Mulligan, Co-Founder & Analyst, MIDiA Research (UK)

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