There is often decision making involved in music. With a myriad of music consumption options and a vast music universe, music consumers make frequent decisions on what and how to listen and what to purchase. The music industry too has to make many decisions regarding strategic direction in a fragmented marketplace. In this Nielsen paper, we examine music consumption trends and services awareness to understand the triggers for key decision making.
Download the content on the right →
Want to Know more About Music Consumption Trends? Attend Midem !